This page describes the SMS opt-in process for customers of auto repair shops that use the Pitlane platform. It exists as the canonical Call to Action disclosure for the A2P 10DLC campaign registered by Auto Shift Media (the operator of Pitlane). It is intended for end customers, shop operators, and wireless-carrier campaign reviewers.
Before any shop can register for SMS through Pitlane, the shop owner must complete an on-screen compliance attestation. Four required acknowledgements:
The attestation is recorded with the owner’s user ID, IP address, and timestamp. Until an attestation row exists for the shop, the Pitlane API will not accept a brand registration submission to Twilio Trust Hub. The in-product UI also surfaces the suggested verbal opt-in script directly under the SMS opt-in checkbox on every contact form, so the script the shop attests to using is the same script Pitlane prompts them with.
Customers receive SMS from a Pitlane-using shop only after they have explicitly consented at the shop, at the time of service intake. The opt-in moment is a verbal, in-person conversation that happens as part of the standard repair-order intake:
Pitlane shops are contractually required, under Section 7 of our Terms of Service, to obtain explicit consent before adding a customer’s phone number, in compliance with the Telephone Consumer Protection Act (TCPA) and CTIA Messaging Principles. A customer’s phone number is never added to Pitlane from any source other than the customer’s direct in-person interaction with the shop.
Each Pitlane-using shop sends SMS from its own dedicated phone number, registered to that shop under the A2P 10DLC framework via Twilio Trust Hub. Messages relate exclusively to the customer’s active repair or follow-up. Categories:
Shops do not send promotional or marketing SMS through Pitlane.
The samples below are representative of every SMS sent by a Pitlane-using shop. Shop name, customer name, and links vary.
Messages are event-driven. A typical service visit generates between two and five messages over the course of one to three days (intake confirmation, optional inspection link, optional authorization request, ready-for-pickup, optional payment link, and one post-service review request). Customers with multiple visits per year receive proportionally more messages.
Message and data rates may apply.Standard message and data rates from the customer’s wireless carrier apply to all SMS sent to or received from their number. Pitlane and the participating shop are not responsible for any charges the wireless carrier may impose.
Reply STOP to any message at any time to immediately stop receiving further SMS from that shop. The customer will receive a one-time confirmation that they have been unsubscribed. Pitlane recognizes the following opt-out keywords:
STOP · STOPALL · UNSUBSCRIBE · CANCEL · QUIT · END · OPTOUT · REVOKE
Opt-outs are processed automatically and immediately by the Pitlane platform, with no manual action required by the shop. To re-subscribe, the customer can reply START to the shop, or provide their phone number to the shop at a future service visit.
Reply HELP or INFO to any message for a response identifying the shop, the message frequency, and how to contact the shop directly. Customers can also call or visit the shop in person.
Mobile phone numbers and SMS opt-in data collected through Pitlane are not sold, leased, shared, or transferred to third parties or affiliates for marketing or promotional purposes. Phone numbers are transmitted only to Twilio (our SMS delivery sub-processor) and the U.S. wireless carriers that route the message to the customer’s handset. This commitment is consistent with the CTIA Messaging Principles and Best Practices. See our Privacy Policy for full details, including Section 5 (Mobile Information and SMS Data).
Wireless carriers (T-Mobile, AT&T, Verizon, US Cellular, and others) are not liable for delayed or undelivered messages.
The Pitlane platform is operated by Auto Shift Media, an Ohio limited liability company. The parent A2P 10DLC brand is registered to Auto Shift Media under the Twilio Trust Hub. Each individual Pitlane-using shop registers a separate A2P 10DLC brand and campaign under its own legal business name and EIN.
For questions about this disclosure or the SMS program, contact support@usepitlane.com.