These Terms of Service ("Terms") are a binding legal agreement between you and Auto Shift Media LLC, an Ohio limited liability company ("Auto Shift Media," "Pitlane," "we," "our," or "us"), governing your access to and use of the Pitlane platform, websites, applications, and related services (collectively, the "Service"). Please read them carefully. They include a limitation of our liability (Section 20), an indemnification obligation (Section 21), and a binding arbitration agreement and class-action waiver (Section 22) that affect your legal rights.
By creating an account, clicking to accept, or using the Service, you agree to be bound by these Terms and by our Privacy Policy, which is incorporated by reference. If you do not agree, do not use the Service. If you use the Service on behalf of a business, you represent that you are at least 18 years old and authorized to bind that business to these Terms, and "you" refers to that business.
Pitlane is a cloud platform for independent auto repair shops. Features may include customer and vehicle records, appointments, digital vehicle inspections, estimates and invoices, customer payments via Stripe Connect, SMS and email messaging, review requests, reporting, and the PitCrew AI assistant. Pitlane is a software tool. It is not an auto repair business, a diagnostic authority, a payment processor, a telecommunications carrier, or a law firm. The specific features available to you depend on the plan you subscribe to, and we may add, change, or remove features over time.
You must provide accurate, current, and complete information when creating your account and keep it up to date. You are responsible for maintaining the confidentiality of your credentials and for all activity that occurs under your account, whether or not authorized by you. You must restrict access to authorized staff and are responsible for their actions. Notify us immediately at support@usepitlane.com if you suspect any unauthorized use of your account or any other breach of security.
If you enable customer payments, Pitlane uses Stripe Connect to process charges from Your Customers directly into your own connected Stripe account. You are the merchant of record for those transactions. Pitlane does not hold, custody, transfer, or take a percentage of your customer payments, and our platform fee on those transactions is 0% (Stripe's own processing fees still apply). Your use of Stripe is subject to the Stripe Connected Account Agreement. As merchant of record, you are solely responsible for the underlying goods and services, pricing, refunds, returns, chargebacks, disputes, fraud, and any sales or other taxes owed on payments you collect. We are not a party to, and have no liability for, transactions between you and Your Customers.
You agree not to:
We may investigate suspected violations and may suspend or terminate access for conduct we reasonably believe violates these Terms or creates risk or legal exposure for us or others.
As between you and us, you retain all ownership of your Customer Data, including customer contacts, vehicle and service records, inspections, estimates, and messages. You grant Auto Shift Media a worldwide, non-exclusive, royalty-free license to host, store, copy, transmit, display, and process Customer Data solely as necessary to provide, secure, and improve the Service and to perform our obligations under these Terms, including routing relevant portions to our Sub-processors. You are responsible for the accuracy, quality, legality, and your right to use the Customer Data, and for obtaining all rights and consents necessary for us to process it on your behalf. You are responsible for maintaining your own backups; while we maintain reasonable backup practices, we are not a system of record of last resort.
You represent, warrant, and agree, on an ongoing basis, that:
You are solely responsible for ensuring that SMS messages and emails sent through Pitlane — including messages that incorporate AI-suggested content — comply with all applicable laws, including the Telephone Consumer Protection Act (TCPA), the CAN-SPAM Act, state mini-TCPA statutes, and any other applicable regulations. You represent that you have obtained proper consent from recipients before sending any communications through the platform. You must honor opt-out requests promptly and maintain accurate records of consent. The platform automatically processes STOP, STOPALL, UNSUBSCRIBE, CANCEL, QUIT, and END as opt-out requests and prevents further sends to those recipients.
A2P 10DLC pre-registration attestation:Before Pitlane will submit your shop’s SMS brand registration to Twilio Trust Hub, you must complete a four-part on-screen compliance attestation. Your acknowledgement is recorded with your user ID, timestamp, and IP address in our audit log. The attestation gate is enforced by our SMS onboarding API and cannot be bypassed.
When a Pitlane-using auto repair shop sends you SMS messages — after you have opted in by providing your phone number to that shop in person at the time of service and verbally agreeing to receive updates — the following program terms apply. A full standalone disclosure (including sample messages and the exact opt-in mechanism) is also published at usepitlane.com/sms.
U.S. mobile carriers require all application-to-person SMS traffic on 10-digit long-code numbers to be registered through the A2P 10DLC framework. To send SMS through Pitlane, your shop must complete brand and campaign registration via Twilio Trust Hub.
PitCrew is an AI assistant that drafts suggested text for review replies, inspection notes, estimate line items, customer recovery messages, tone rewrites, morning briefings, and general questions. You understand and agree that:
Pitlane is software for managing a shop's records and customer communications. It is not a participant in, and is not responsible for, any vehicle repair, diagnosis, inspection, maintenance, or service. You — the shop — are solely responsible for all repair work, diagnoses, recommendations, estimates, parts selection, pricing, vehicle and roadworthiness safety, regulatory and licensing compliance, warranties you offer, and all communications with Your Customers, including any that incorporate AI Output or platform templates. To the fullest extent permitted by law, Auto Shift Media disclaims all liability for the quality, accuracy, safety, or outcome of any repair or service performed by you or your staff, and for any property damage, vehicle damage, personal injury, death, business loss, or other harm arising from your repair work or your reliance on the Service or AI Output. Inspection results, estimates, and recommendations produced or transmitted through the Service reflect your shop's professional judgment, not ours.
The Service relies on third-party providers, including Stripe (payments), Twilio (SMS), Anthropic (AI), Resend (email), Supabase (authentication and database), Vercel (hosting), Upstash (rate limiting), and Google (analytics and place lookups). Your use of features that depend on these providers may be subject to their own terms and policies, and you authorize us to share the data necessary to provide those features. We do not control, and are not responsible or liable for, the acts, omissions, availability, security, pricing, or performance of any third-party service, or for any third-party links or content. A third party's outage, change, suspension, or termination of its service may affect the Service, and we are not liable for resulting interruptions.
We provide the Service on an "as available" basis and do not guarantee any particular level of uptime or availability. We offer no uptime service-level agreement unless one is set out in a separate written agreement signed by us. We may modify, update, add, remove, or discontinue features or the Service (in whole or in part) at any time, and may release features labeled beta, preview, or experimental that may be changed or withdrawn. We may suspend or limit your access, with or without notice, if we reasonably believe doing so is necessary to address non-payment, a security threat, abuse, a violation of these Terms, or a legal or risk concern, or to perform maintenance.
The Pitlane name, logo, software, and all related materials are the exclusive property of Auto Shift Media LLC and its licensors, and are protected by intellectual property laws. Subject to these Terms, we grant you a limited, non-exclusive, non-transferable, revocable license to access and use the Service for your internal business purposes during your subscription. Nothing in these Terms grants you any right to use our trademarks, trade names, or other intellectual property except as expressly permitted. If you send us feedback, suggestions, or ideas about the Service, you grant us a perpetual, irrevocable, worldwide, royalty-free license to use and incorporate them without restriction or obligation to you.
Pitlane provides a public, shared demo account for evaluation purposes. The demo is read-only for outbound actions — messages, AI calls, and payments are stubbed and do not reach real customers or incur real charges. Do not enter real customer data, payment information, or other sensitive content into the demo account. Anything you enter may be visible to other demo visitors and may be reset or deleted at any time without notice. The demo is provided "as is," with no warranties, and your use of it is at your own risk.
TO THE FULLEST EXTENT PERMITTED BY LAW, THE SERVICE AND ALL AI OUTPUT ARE PROVIDED "AS IS" AND "AS AVAILABLE," WITH ALL FAULTS AND WITHOUT WARRANTY OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY. WE SPECIFICALLY DISCLAIM ALL IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, AND QUIET ENJOYMENT, AND ANY WARRANTIES ARISING FROM COURSE OF DEALING OR USAGE OF TRADE. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, TIMELY, SECURE, ERROR-FREE, OR FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS, THAT DATA WILL NOT BE LOST OR CORRUPTED, THAT MESSAGES WILL BE DELIVERED, OR THAT ANY AI OUTPUT OR OTHER RESULTS WILL BE ACCURATE, COMPLETE, RELIABLE, OR FIT FOR YOUR PURPOSE. NO ADVICE OR INFORMATION, WHETHER ORAL OR WRITTEN, OBTAINED FROM US OR THROUGH THE SERVICE CREATES ANY WARRANTY NOT EXPRESSLY STATED HERE. SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OF CERTAIN WARRANTIES, SO SOME OF THE ABOVE MAY NOT APPLY TO YOU.
TO THE FULLEST EXTENT PERMITTED BY LAW:
THESE LIMITATIONS APPLY TO ALL CLAIMS, WHETHER BASED IN CONTRACT, TORT, NEGLIGENCE, STRICT LIABILITY, OR OTHERWISE, AND FORM AN ESSENTIAL BASIS OF THE BARGAIN BETWEEN US. SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OR LIMITATION OF CERTAIN DAMAGES, SO SOME OF THE ABOVE MAY NOT APPLY TO YOU.
You will defend, indemnify, and hold harmless Auto Shift Media LLC and its owners, officers, employees, contractors, and agents from and against any and all third-party claims, demands, suits, proceedings, and all resulting losses, damages, liabilities, fines, penalties, costs, and expenses (including reasonable attorneys' fees) arising out of or relating to: (a) your Customer Data or other content; (b) your messaging and communications, and your compliance or non-compliance with the TCPA, CAN-SPAM, state mini-TCPA and consumer-protection laws, CTIA guidelines, and carrier rules, including any lack of required consent; (c) claims by Your Customers, including disputes over payments, refunds, repairs, or communications; (d) your auto repair services and any property damage, vehicle damage, personal injury, or death arising from them; (e) your products, services, pricing, or merchant-of-record obligations; (f) any claim that your content or use of the Service infringes or misappropriates a third party's rights; and (g) your violation of these Terms or any applicable law. We may, at our option, assume the exclusive defense and control of any matter subject to indemnification, in which case you will cooperate with us; you will not settle any matter that imposes any obligation or admission on us without our prior written consent.
Please read this section carefully — it affects your legal rights, including your right to go to court and to have a jury trial.
These Terms and any dispute arising out of them are governed by the laws of the State of Ohio and applicable U.S. federal law (including the Federal Arbitration Act), without regard to conflict-of-law principles. For any matter not subject to arbitration under Section 22, the parties consent to the exclusive jurisdiction and venue of the state and federal courts located in Ohio, and waive any objection to that venue.
These Terms apply while you use the Service. You may cancel your account at any time from your account settings. We may suspend or terminate your account or these Terms at any time, with or without notice, for any violation of these Terms or for the reasons described in Section 16. Upon termination, your right to use the Service ceases immediately. You may export your data before termination using the in-product export tools; after termination, we will retain or delete data as described in our Privacy Policy. Sections that by their nature should survive termination — including Sections 6, 8, 9, 13, 14, 17, and 19 through 28 — survive.
We are not liable for any delay or failure to perform caused by events beyond our reasonable control, including acts of God, natural disasters, war, terrorism, civil unrest, labor disputes, government action, pandemics, power or internet failures, or the acts, outages, or failures of third-party service providers, carriers, or hosting or telecommunications infrastructure.
You represent that you are not located in, organized under the laws of, or ordinarily resident in any country or region subject to comprehensive U.S. sanctions, and that you are not on any U.S. government restricted-party list. You agree to comply with all applicable U.S. export-control and sanctions laws and not to use or export the Service in violation of them.
We may update these Terms from time to time. We will post the updated Terms with a new "Last updated" date and, for material changes, provide notice by email or in-app notice. Changes take effect when posted unless otherwise stated. Your continued use of the Service after the effective date constitutes acceptance of the updated Terms. If you do not agree, stop using the Service and cancel your account.
Questions about these Terms? Contact Auto Shift Media LLC at support@usepitlane.com.