Terms of Service

1. Acceptance of Terms

By creating an account or using the Pitlane platform ("Service") — operated by Auto Shift Media, an Ohio limited liability company — you agree to be bound by these Terms of Service ("Terms"). If you do not agree, do not use the Service.

2. Description of Service

Pitlane is a cloud platform for independent auto repair shops. Features include customer and vehicle records, appointments, digital vehicle inspections, estimates and invoices, customer payments via Stripe Connect, SMS and email campaigns, review requests, reporting, and the PitCrew AI assistant. Specific features available to you depend on the plan you subscribe to.

3. Account Registration

You must provide accurate and complete information when creating your account. You are responsible for maintaining the confidentiality of your password and for all activities that occur under your account. Notify us immediately at support@usepitlane.com if you suspect unauthorized use of your account.

4. Subscriptions and Billing

• Pitlane offers paid subscription plans billed monthly or annually.
• You authorize us to charge your payment method on a recurring basis until you cancel.
• All fees are non-refundable except where required by law.
• We may change pricing with 30 days' notice. Continued use after the notice period constitutes acceptance of the new pricing.
• Failure to pay may result in suspension or termination of your account.

5. Customer Payments (Stripe Connect)

If you enable customer payments, Pitlane uses Stripe Connect to process charges from your customers directly into your Stripe account. You are the merchant of record for those transactions. Pitlane does not hold, transfer, or take a percentage of your customer payments — platform fees are 0%. Your use of Stripe is subject to the Stripe Connected Account Agreement. You are responsible for refunds, chargebacks, disputes, and any taxes owed on payments you collect.

6. Acceptable Use

You agree not to:

• Use the Service for any unlawful purpose or in violation of any applicable laws or regulations.
• Send spam, unsolicited commercial messages, or communications to individuals who have not consented.
• Use the Service to harass, abuse, threaten, or defame any person.
• Attempt to gain unauthorized access to the Service or other users' accounts.
• Upload or transmit viruses, malware, or any malicious code.
• Reverse engineer, decompile, or disassemble any portion of the Service.
• Use AI-generated content produced by the Service to deceive customers, impersonate a licensed professional, or make safety-critical recommendations without human review.

7. SMS and Email Communications

You are solely responsible for ensuring that SMS messages and emails sent through Pitlane — including messages that incorporate AI-suggested content — comply with all applicable laws, including the Telephone Consumer Protection Act (TCPA), CAN-SPAM Act, and any other applicable regulations. You represent that you have obtained proper consent from recipients before sending any communications through the platform. You must honor opt-out requests promptly and maintain accurate records of consent. The platform automatically processes STOP, STOPALL, UNSUBSCRIBE, CANCEL, QUIT, and END as opt-out requests and prevents further sends to those recipients.

8. SMS Brand Registration (A2P 10DLC)

U.S. mobile carriers require all application-to-person SMS traffic on 10-digit long-code numbers to be registered through the A2P 10DLC framework. To send SMS through Pitlane, your shop must complete brand and campaign registration via Twilio Trust Hub.

• You agree to submit accurate, complete, and current business identity information, including your legal business name, business address, website, an authorized representative's contact details, and a valid tax identifier (EIN, or SSN for sole proprietors without an EIN).
• By submitting that information, you represent that you are an authorized representative of the business and that you consent to its transmission to Twilio Trust Hub for vetting by Twilio and the mobile carriers.
• Vetting decisions are made by Twilio and the carriers — not Pitlane. We cannot guarantee approval, and we are not responsible for delays, rejections, suspensions, or fee changes imposed by Twilio or the carriers.
• Once approved, your shop is provisioned a dedicated phone number tied to your registered brand. Outbound messages must remain consistent with the use case you registered.
• You agree to comply with the messaging program disclosure rules in your customer-facing opt-in flows: identify your business, describe message types and frequency, disclose that message and data rates may apply, and link to opt-in terms and a privacy policy.
• Submitting false, misleading, or fraudulent registration information may result in carrier-level suspension, account termination, and forfeiture of registration fees.

9. AI Features (PitCrew)

PitCrew is an AI assistant that drafts suggested text for review replies, inspection notes, estimate line items, customer recovery messages, tone rewrites, morning briefings, and general questions. You understand and agree that:

• AI output is generated by a third-party language model (Anthropic) and may contain errors, omissions, or fabrications. You are responsible for reviewing, editing, and approving any AI-generated content before it is sent to a customer or acted upon.
• PitCrew is not a substitute for a licensed technician's judgment, a service manual, or professional advice on tax, legal, HR, or medical matters. Do not rely on PitCrew for safety-critical specifications (torque values, wire colors, part numbers, fluid capacities, etc.).
• To generate suggestions, limited context from your account — including customer names, vehicle data, service history, and inspection or estimate content — is transmitted to the AI provider. See our Privacy Policy for details.
• Usage of PitCrew is metered and subject to per-plan monthly allowances and daily caps. We may temporarily disable PitCrew platform-wide for cost, safety, or abuse reasons.
• We do not claim ownership of the suggestions PitCrew produces for you. Once you edit and send content, it is yours to use, subject to these Terms.

10. Data Ownership

You retain ownership of all data you input into the platform, including customer contacts, vehicle and service records, inspections, and estimates. You grant Pitlane a limited, non-exclusive license to store, process, and transmit that data solely to operate the Service on your behalf, including routing relevant portions to the sub-processors listed in our Privacy Policy.

11. Intellectual Property

The Pitlane name, logo, software, and all related materials are the exclusive property of Auto Shift Media and its licensors. Nothing in these Terms grants you a right to use our trademarks, trade names, or other intellectual property.

12. Demo Account

Pitlane provides a public, shared demo account for evaluation purposes. The demo is read-only for outbound actions — messages, AI calls, and payments are stubbed and do not reach real customers or incur real charges. Do not enter real customer data, payment information, or other sensitive content into the demo account. Anything you enter may be visible to other demo visitors and may be reset or deleted at any time without notice.

13. Disclaimers

THE SERVICE, INCLUDING ALL AI-GENERATED OUTPUT, IS PROVIDED "AS IS" WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS, OR THAT AI SUGGESTIONS WILL BE ACCURATE OR FIT FOR YOUR PARTICULAR PURPOSE.

14. Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY LAW, PITLANE SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING FROM YOUR USE OF THE SERVICE, INCLUDING ANY DAMAGES ARISING FROM RELIANCE ON AI-GENERATED OUTPUT. OUR TOTAL LIABILITY SHALL NOT EXCEED THE AMOUNT YOU PAID TO US IN THE 12 MONTHS PRECEDING THE CLAIM.

15. Termination

You may cancel your account at any time from your account settings. We may terminate or suspend your account at any time for violation of these Terms. Upon termination, your right to use the Service ceases immediately. You may export your data before termination; after termination, we will retain data only as described in the Privacy Policy.

16. Governing Law

These Terms are governed by the laws of the State of Ohio, without regard to conflict of law principles. Any disputes shall be resolved exclusively in the state or federal courts located in Ohio, and both parties consent to personal jurisdiction there.

17. Changes to Terms

We may update these Terms at any time. We will notify you of material changes via email or in-app notice. Continued use of the Service after the effective date of changes constitutes your acceptance.

18. Contact

Questions about these Terms? Contact us at support@usepitlane.com.