Customers
Built for shops like yours.
Pitlane is the customer-facing system independent shops run to win reviews, follow up on declined work, and bring lapsed customers back. We’re in the founding-cohort phase and we’d rather show you what it’s built to move than fake a logo wall.
Holding our postcard? The QR opens your shop’s scorecard. Or run the free tools on any shop, no signup.
Founding offer
First 3 months $50/mo on Growth.
$147 off the Growth plan for your first 3 months, after the 30-day free trial. Add the code at checkout.
Why shops switch
Three things Pitlane is built to move.
Each number sits next to the mechanism that produces it. No cherry-picked quotes, no stock-photo shops. Run it on your own data for 30 days and check.
20 → 200+
Google reviews in a year
Every closed job triggers a review request two hours after pickup, star-gated so 4–5 stars reach Google and 1–3 stars reach you privately.
15–20%
of lapsed customers won back
A three-touch win-back fires at 90, 120, and 180 days for anyone who hasn't returned, automatically, until they rebook.
15–25%
average repair order lift
Declined work is logged and followed up at 30, 60, and 90 days, so the brake job they put off in spring comes back in summer.
Founding cohort
Be one of the first 25 shops on Pitlane.
Four things you get that won’t exist after we hit 25 paying shops:
- 1FOUNDER90 pricing. $147 off Growth for your first three months. $50/mo after the free trial.
- 2Founder access. Direct email to the person who writes the code. No support tiers.
- 3Roadmap influence. One feature you ask for in the first 30 days jumps the queue.
- 4Founder-locked pricing. Whatever you sign at stays your rate for as long as the account is active.
How to evaluate Pitlane today.
The standard SaaS trust signals (logos, G2 reviews, case studies) don’t exist yet. Three signals do:
1. The public roadmap.
Every feature live, building, and on the way is at /roadmap. The same page tracks what shipped this month and what didn’t. If the pace isn’t there, it’s visible.
2. The 30-day no-credit-card trial.
Run Pitlane on real customer data for a month before paying anything. The whole stack is unlocked during the trial. Every feature, no quota games, only a 100-SMS soft cap so you can’t accidentally rack up carrier fees on a test account.
3. The security posture and integration list.
Both are public — /security for the technical controls, /integrations for what’s live, coming, and on the roadmap. No “contact sales for security review” gating.
About the founding cohort.
Why don't you have customer logos on the homepage?
Because we don't have customers yet who've agreed to be on the homepage, and we'd rather say nothing than make up names or use stock-shop-photos. The first paying-shop logos go up the day a shop says yes to being on the page.
Are you new? Why should a shop trust this?
Pitlane is in its founding-cohort phase as of May 2026. The founding cohort is shop #1 through shop #25, and most of them aren't on the site yet. The trust signals you have today are: the public roadmap (every feature shipped is in /roadmap), the live demo you can walk on a sandboxed shop before you sign up, and the 30-day no-credit-card trial that lets a shop run the whole product on real customer data before paying anything. Pick the one that maps to how you actually evaluate vendors.
What does the founding cohort actually get?
Four things. First, the FOUNDER90 deal: $147 off the Growth plan for your first three months (so $50/mo), after the free trial. Second, a direct line to the founder by email. The person who writes the code answers, not a support tier. Third, the right to ask for one feature in the next 30 days that gets prioritized. Fourth, founder-locked pricing. If the cohort signs at the current $97 / $197 / $297 tier, that price is locked for as long as the account stays active, regardless of future price changes.
How do I become a case study?
Sign up, run Pitlane for 60 days, and email customers@usepitlane.com when you've got a story worth telling. We'll write the first draft and send it back for your edits before anything goes live. You control the level of detail. Name + city is the default; specialty + bay count is opt-in.
Founding-cohort spots are open.
30-day free trial, then FOUNDER90 takes your first three months to $50/mo. No credit card to start. Founder access and a direct say in what ships next.