Customers
Built for shops like yours.
Pitlane is the customer-facing system independent shops run to win reviews, follow up on declined work, and bring lapsed customers back. Here is the machinery that does it, and what the first 25 shops get for being early.
Holding our postcard? The QR opens your shop's scorecard. Or run the free tools on any shop, no signup.
Founding offer
3 months free after your 30-day trial.
Run the whole product free for 30days. Decide to stay and you’re one of the first 25 shops on Pitlane, so the next 3 months are free too. Then it’s $200 a month, everything included.
45 shops pulled their scorecard this week.
What it's built to move
The machinery, not a promise.
Three loops that run on their own once a job closes. Put them on your own data for 30 days and see what they do for your shop.
A steady stream of Google reviews
Every closed job triggers a review request about two hours after pickup, with your Google review link included every time, plus a private feedback line so problems reach you fast. Ask every single customer instead of remembering to at the counter, and the requests compound instead of getting forgotten.
Lapsed customers, brought back
A win-back email goes out at 90, 120, and 180 days to lapsed customers who are opted in with an email on file. Customers who also agreed to texts get a matching message from your shop's own number, so the customer who drifted gets a reason to book again.
Declined work that doesn't just walk
Declined jobs stay on the vehicle record. PitCrew drafts a recovery message on demand that you review and send, so the brake job they put off in spring is easy to bring back in summer.
Founding cohort
Be one of the first 25 shops on Pitlane.
Four things you get that stop existing once 25 shops are paying:
- 13 months free. Finish the 30-day trial, decide to stay, and the next 3 months cost nothing. Then $200 a month. Code FOUNDER90, applied at checkout.
- 2Founder access. Direct email to the person who writes the code. No support tiers.
- 3A say in what ships next. One feature you ask for in the first 30 days jumps the queue.
- 4Founder-locked pricing. Whatever you sign at stays your rate for as long as the account is active.
How to evaluate Pitlane today.
Three ways to judge it for yourself, without talking to anybody:
1. The live demo.
/demoopens a full sandbox shop seeded with a morning's work. Walk the real screens before you sign up. Sample data, nothing leaves the sandbox.
2. The 30-day no-credit-card trial.
Run Pitlane on real customer data for a month before paying anything. The whole stack is on during the trial. Every feature, no quota games, only a 100-SMS soft cap so you can't accidentally rack up carrier fees on a test account.
3. The security posture and integration list.
Both are public. /security for the technical controls, /integrations for what connects today. No “contact sales for security review” gating.
About the founding cohort.
How do I see the product before I commit?
Two ways, neither of them a sales call. Walk the live demo on a sandboxed shop with no signup at all, or start the 30-day trial and run the whole product on your own customer data before you pay anything. No credit card, no quota games, every feature on.
What does the founding cohort actually get?
Four things. First, the free months. Run the 30-day trial, decide to keep it, and your first 3 months of billing are free. Then $200 a month. Second, a direct line to the founder by email. The person who writes the code answers, not a support tier. Third, the right to ask for one feature in the next 30 days that gets prioritized. Fourth, founder-locked pricing. Sign at today's $200 a month and that stays your rate for as long as the account is active, whatever the price does later.
Why only 25 shops?
Because that is how many shops one person can set up and actually learn from at once. The 25th shop to subscribe is the last one that gets the free months, and the day it does, this page stops offering them. That is the only reason the number is on it.
How do I become a case study?
Sign up, run Pitlane for 60 days, and email support@usepitlane.com when you've got a story worth telling. We'll write the first draft and send it back for your edits before anything goes live. You control the level of detail. Name + city is the default; specialty + bay count is opt-in.
Run your next job on one work order.
Start free for 30 days. No credit card, no setup fee, no per-transaction platform fee.