About
Software for people who actually run auto shops.
Pitlane is a product of Auto Shift Media, an Ohio company building software for independent auto repair shops. We make one thing — the CRM and customer retention layer that sits alongside whatever shop management system you already use — and we try to make it embarrassingly good.
Why Pitlane exists.
Independent auto shops keep the country moving. They’re the small businesses that actually know the customer, remember the vehicle, and do the work honestly. And yet most of the software being sold to them is a bloated, $500-a-month management suite built for a 40-bay dealer group — or a generic CRM designed for SaaS sales teams that doesn’t understand what a VIN is.
The result is that shop owners end up doing the customer-retention work manually. Review requests get forgotten at the counter. Declined repairs vanish into a drawer. A customer who hasn’t been back in six months is already at a competitor, and nobody noticed because there was no system watching.
Pitlane is the system that watches. You close a job; we handle the review request, the service summary, the interval reminder, the win-back sequence, and the follow-up for declined work. All of it runs in the background, all of it is TCPA compliant, and all of it is priced at less than a single ARO.
A glance at the retention loop running in the background.
What we believe.
Built for one job, not all of them.
Pitlane doesn't try to replace Mitchell1, Tekmetric, or Shopware. Those tools are good at repair orders. Pitlane is good at the customer side of your shop — the reviews, the follow-ups, the win-backs, the approvals from a phone. It runs alongside what you already use.
Software that does work, not software that makes work.
Most shop software asks you to log a task, add a contact, tag a lead, set a reminder. Pitlane is the opposite — you close a job, and the follow-up runs itself. If a feature requires daily attention to be useful, it's probably not worth shipping.
Your data stays yours. Full stop.
Row-level isolation between shops. Encryption at rest and in transit. Zero-retention AI prompts. One-click CSV export whenever you want it. We don't sell data, we don't share it with advertisers, and we never will.
The boring-but-important stuff
- Legal entity
- Auto Shift Media
- Headquartered
- Ohio, United States
- Product
- Pitlane — usepitlane.com
- Serves
- Independent auto repair shops, United States
- Support
- support@usepitlane.com
- Data handling
- Privacy policy
See what Pitlane looks like for your shop.
30-day free trial. No credit card. Live in under 10 minutes.