Most independent shops lose 60% of customers after the first visit — not because of bad work, but because nobody followed up. Pitlane automates the reviews, win-backs, and marketing that keep your schedule full.
“Got 47 Google reviews in the first month. I haven't touched anything — it just runs.”
Mike T.
Mike's Auto Service, Columbus OH
“I used to lose track of customers after their first visit. Now they come back because Pitlane reminds them.”
Sandra R.
Riverside Auto Repair, Phoenix AZ
“The win-back emails brought in three cars in the first week. Paid for itself on day one.”
James K.
K&L Automotive, Nashville TN
60%
of auto shop customers never return after the first visit without a follow-up
2 hrs
after pickup, Pitlane sends a review request — while the experience is still fresh
37%
more repeat visits from shops that run win-back campaigns vs those that don't
No daily tasks. No manual follow-ups. Just close the job and let Pitlane handle the rest.
Mark a service record complete. Pitlane detects it automatically.
2 hours later, they receive a service summary email with what was done, what's recommended, and a rating request.
4–5 stars go straight to your Google review page. 1–3 stars go to a private feedback form. You only get public reviews from happy customers.
No visit in 90 days? Pitlane sends a check-in. 120 days? Another. 180 days? A final message. All automatic, all off your plate.
The shop down the street has 400 Google reviews, sends a monthly reminder, and follows up with every customer. Here's how you get ahead of them.
When Mrs. Johnson calls, know she drives a 2019 F-150 and her brakes are overdue. Every customer, every vehicle, every service — searchable in seconds.
Paper ROs get lost. Customers forget what you told them. Digital repair orders with line items and status updates mean no disputes, no confusion, no wasted callbacks.
Your competitor has 300 Google reviews. You have 22. Every happy customer who leaves without reviewing is a missed referral. Pitlane asks them 2 hours after pickup — automatically.
That customer you serviced 9 months ago is overdue and shopping around. One targeted email brings them back before they find someone else. Set it once, run it forever.
Estimates that never got approved are money sitting on the table. See every open quote, follow up at the right time, and close more jobs without chasing anyone manually.
Mechanic writes what was done and what they recommend next. Pitlane emails it to the customer with the receipt and a review request — automatically when the job closes.
No setup fees. No contracts. Cancel anytime.
Starter
Stop losing track of customers
Growth
Fill your calendar, not just your inbox
Pro
Run your shop on autopilot
Everything you need to know before getting started.
No. Pitlane works on its own — you just need an email address and your shop's Google review link. Setup takes under 10 minutes.
When a job is marked complete, Pitlane emails your customer. They click a star rating. 4–5 stars sends them to your Google review page. Lower ratings go to a private feedback form so you can address it before it becomes a public complaint.
Pitlane is built for shop owners, not developers. If you can send a text message, you can use Pitlane. And if you ever get stuck, support is one email away.
Yes. No contracts, no setup fees. Cancel from your account settings at any time and you won't be charged again.
Generic CRMs don't know what a repair order is. Pitlane is built around vehicles, service history, and the way auto shops actually work — oil changes, ROs, win-back windows, Google reviews.
Every day without a follow-up system is a customer you're handing to the shop down the street. Get set up in under 10 minutes.
No credit card required · Cancel anytime