Pricing
Simple, honest pricing for independent auto repair shops.
Three plans, 30-day free trial, no credit card to start. No setup fees. No contracts. One new repeat customer a month usually covers the whole thing.
Included in every plan — even Starter
One repeat customer pays for six months.
The whole point of the product is the customer you’d have lost. The math only has to work once a month for the subscription to be the cheapest marketing line on your P&L.
Compare plans
Every feature, side by side.
| Feature | Starter | Growth | Pro |
|---|---|---|---|
| Contacts | 1,000 | Unlimited | Unlimited |
| User seats | 2 | 5 | Unlimited |
| Vehicle-aware CRM (VIN, service history) | ✓ | ✓ | ✓ |
| Online appointment scheduling | ✓ | ✓ | ✓ |
| Automated review requests (email) | ✓ | ✓ | ✓ |
| Email marketing campaigns | ✓ | ✓ | ✓ |
| Two-way SMS inbox (dedicated shop number) | — | ✓ | ✓ |
| SMS marketing campaigns (A2P 10DLC included) | — | ✓ | ✓ |
| Win-back sequences (90 / 120 / 180 days) | — | ✓ | ✓ |
| Digital vehicle inspections (photos + approvals) | — | ✓ | ✓ |
| Estimates → invoices → Stripe payments | — | ✓ | ✓ |
| Customer portal for online approvals | — | ✓ | ✓ |
| Service interval reminders per vehicle | — | — | ✓ |
| Declined-services follow-up automation | — | — | ✓ |
| Dispatch board + tech assignments | — | — | ✓ |
| PitCrew AI actions / month | 50 | 500 | Unlimited |
| PitCrew shop concierge chat (in-app) | — | — | ✓ |
| Support SLA | Same business day | Same business day | 1-hour priority email |
Your data stays yours.
Every shop’s data is row-level isolated. Encryption at rest and in transit. PitCrew AI calls Anthropic’s Claude with zero-retention — prompts aren’t stored or trained on. Export all your data as CSV any time. Cancel and delete permanently whenever you want.
Pricing questions
The stuff shop owners actually ask.
How does the 30-day free trial work?
Every feature is unlocked during your trial — appointments, win-back sequences, digital inspections, two-way SMS, the works. No credit card required to start. The only soft limit is 100 outbound SMS sends so you can test the inbox without burning through carrier costs. Pick a plan when you decide to keep going.
Are there setup fees or contracts?
No and no. Every plan is month-to-month (or annual if you want to save 20%). No setup fees, no cancellation fees, no "talk to sales" calls. You sign up online, connect Stripe, and start. Live in under 10 minutes on Starter and Growth.
Do I have to use your payment processor?
You connect your own Stripe account. Takes about four minutes. Customers pay invoices with a tap, the money goes straight to your bank, and Pitlane takes 0% platform fee on payments — you only pay your subscription.
What if I need to change plans?
Upgrade or downgrade any time from Settings → Billing. Upgrades take effect immediately (prorated). Downgrades apply at the end of your current billing period so you're never surprised.
How does Pitlane compare to Mitchell1, Shopware, or Tekmetric pricing?
Those are shop management systems — they handle repair orders, labor, and parts estimates. They typically run $300–$500+ per month with setup fees. Pitlane runs alongside them and handles the customer side they don't: retention, reviews, DVIs, PitCrew AI. Most shops keep their SMS and add Pitlane — one repeat customer a month usually covers it.
What happens to my data if I cancel?
One-click CSV export from Settings → Account at any time, even before canceling. Cancel with one click, access continues through the end of your billing period, and you can permanently delete your data when you're done. No hostage situation.
Is there a discount for multiple shops or agencies?
Yes. If you run multiple locations or you're an agency managing shops for clients, email support@usepitlane.com. We have a separate agency tier that consolidates billing and reporting across shops.
Can I pay annually and save?
Yes — annual billing is 20% off. Starter drops from $97 to $78/month effective, Growth from $197 to $158, Pro from $297 to $238. Paid upfront, cancel any time during the year for a prorated refund on unused months.
Try the whole stack free for 30 days.
No credit card. Live in under 10 minutes. Cancel with one click.
Prefer annual? Save 20% with annual billing.
Learn more