Customer memory
A CRM that remembers the car, not just the customer.
Sandra Pruitt
Customer since 2021 · 2 vehicles · 11 visits
2019 Ford F-150 XLT
1FTEW1EP2KFA48213
64,102 mi · in the shop today
2016 Honda Odyssey EX
5FNRL5H62GB018842
98,430 mi · last in May 2025
Coolant flush
Sep 2025 · 61,340 mi
Serpentine belt
Apr 2025 · 57,880 mi
Oil + tire rotation
Nov 2024 · 52,105 mi
Timing belt, declined
Apr 2025 · recovery text drafted
Generic CRMs were built to track deals and leads. An auto shop runs on vehicles.
Generic CRMs were built to track deals and leads. An auto shop runs on vehicles. Pitlane's CRM is built around the car. Every customer record is linked to the vehicles they own, every vehicle is linked to every repair order it's ever had, and the whole thing is searchable by VIN, plate, phone, or name.
1 record
Per vehicle, not per visit
Auto-flag
Overdue customers turn red
VIN-aware
Search by VIN / plate / phone
One record per vehicle, not one per visit.
A car comes in for a brake job, then six months later for a coolant flush, then the next year for a transmission service.
Overdue customers surface automatically.
Pitlane flags customers who haven't been back on the expected cadence.
Declined work is never really gone.
Customer declined a timing belt recommendation six months ago?
Search that actually finds what you need.
Type a partial plate, a VIN fragment, a last name, a phone-number ending, or the make and model.
- Search by partial plate / VIN fragment / phone ending / last name / make-model
- Cmd-K command palette jumps to any record in under a second
- Customer record shows vehicles + visits + invoices + reviews + SMS thread on one page
How it works.
Import your existing list
Export a CSV from Mitchell1, Tekmetric, Shopware, or QuickBooks. Upload it once. Pitlane maps the columns. Vehicles, VINs, phone numbers, last visit. And you're live.
Close a job in Pitlane
Mark a service record complete. That single action writes to the customer's record, the vehicle's record, and the service history. All in one click.
The system watches the rest
Overdue customers turn red on the dashboard. Declined work stays on the vehicle with a PitCrew-drafted recovery message ready when you want to send it. You get a morning briefing with the day's overdue customers, declines, and AR, plus PitCrew's single most valuable action for the day.
This runs on a 30-day free trial.
Every feature on this page is in the trial. No credit card, live in under 10 minutes.
Questions about customer memory.
Can I import customers from Mitchell1, Tekmetric, or Shopware?
What if a customer has multiple vehicles?
Does it replace my shop management system?
Related reading.
All articlesCustomer Retention for Auto Repair: The 5 Numbers That Actually Move ARO
Forget vanity metrics. The five customer-retention numbers every shop owner should measure, the benchmarks, and how each one moves ARO.
Customer retentionHow to Run a Service Reminder Program That Actually Gets Customers Back In
Generic 'we miss you' emails barely work. How to build a reminder program that references the specific vehicle, interval, and recommended work.
Shop growthDeclined Services: How to Follow Up and Actually Get the Work Approved Later
Every declined inspection is revenue you've already identified. How to follow up without being pushy and turn 20–30% of declines into work.
See it run before you decide anything.
The live shop has a morning’s work already in it. Poke around, then start free for 30 days. No card, no setup fee, no platform fee on payments.