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Customer memory

A CRM that remembers the car, not just the customer.

Generic CRMs were built to track deals and leads. Auto shops don't have leads — they have vehicles. Pitlane's CRM is built around the car. Every customer record is linked to the vehicles they own, every vehicle is linked to every repair order it's ever had, and the whole thing is searchable by VIN, plate, phone, or name.

One record per vehicle, not one per visit.

A car comes in for a brake job, then six months later for a coolant flush, then the next year for a transmission service. In most shop software those are three disconnected work orders. In Pitlane they're three line items on the same vehicle record, alongside the VIN, the mileage each time, the tech who did the work, the notes, and the photos.

You open a customer's vehicle, you see everything you've ever done to it. No digging through a paper file. No asking the customer what you did last time.

Overdue customers surface automatically.

Pitlane tracks service intervals per vehicle — oil every 5,000 miles, brake fluid every 2 years, timing belt at 100,000. When a customer is overdue, they turn red on the dashboard. You don't need to remember who's due. The system does.

The red list becomes your callback list. On a slow Tuesday morning you can knock out 20 calls to customers you'd have otherwise forgotten about.

Declined work is never really gone.

Customer declined a timing belt recommendation six months ago? Pitlane remembers. When they come back for an oil change, the tech sees the open recommendation before handing over the keys. Declined-services follow-up sequences run automatically at 30, 60, and 90 days — a soft text, not a pushy call — so customers who put it off come back to you to approve the work, not to a competitor.

Search that actually finds what you need.

Type a partial plate, a VIN fragment, a last name, a phone number ending, or the make and model — Pitlane finds the customer. Click their record and you see every vehicle, every visit, every invoice, every review they left, every message they've ever sent the shop. The command palette (cmd-K) jumps you there from anywhere in the app in under a second.

How it works.

01

Import your existing list

Export a CSV from Mitchell1, Tekmetric, Shopware, or QuickBooks. Upload it once. Pitlane maps the columns — vehicles, VINs, phone numbers, last visit — and you're live.

02

Close a job in Pitlane

Mark a service record complete. That single action writes to the customer's record, the vehicle's record, and the service history — all in one click.

03

The system watches the rest

Service intervals tick. Overdue customers turn red. Declined-work recommendations get follow-up messages. You get a morning briefing with the callback list ranked by highest-leverage first.

This runs for your shop on a 30-day free trial.

Every feature on this page is included in the trial. No credit card. Live in under 10 minutes.

Questions about customer memory.

Can I import customers from Mitchell1, Tekmetric, or Shopware?

Yes. Export a CSV from your SMS and upload it to Pitlane. We map vehicles, VINs, service history, phone numbers, and last visit date automatically. Most shops are fully migrated inside a day.

What if a customer has multiple vehicles?

One customer record, multiple vehicle records attached. Each vehicle carries its own VIN, mileage, service history, intervals, and open recommendations. Search by any of them finds the right customer.

Does it replace my shop management system?

No. Pitlane runs alongside Mitchell1, Tekmetric, or Shopware. You keep those for repair orders, parts, and labor. Pitlane handles the customer side — reviews, follow-ups, win-backs, and the retention layer they don't do well.

More features.