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Review automation

Automated review requests on every job. Star-gated to Google.

The shop down the street with 400 Google reviews isn't asking harder — they built a system. Pitlane is that system. Every completed job triggers a rating request two hours after pickup. Happy customers (4–5 stars) route straight to your Google review page. Unhappy ones (1–3 stars) route to a private feedback form, so complaints land in your inbox, not on Google.

Two hours after pickup, a text goes out.

Ask at the counter and you're interrupting a customer who just wants to go home. Ask a day later and the experience is already fading. Two hours after pickup is the window where they remember the tech who walked them through the inspection and they're not busy. Pitlane sends the request exactly then — every job, no exceptions.

The text is one sentence and one link. No novel, no coupon, no scrolling. Tapping the link is less work than tapping delete.

The 4-to-5-star filter.

The shops that blow up their review count don't route every customer to Google. They route happy customers to Google and unhappy customers to a private feedback form. Pitlane does this automatically. A customer taps 5 stars, they go straight to your Google review page. A customer taps 2 stars, they land on a private form that emails you. You get the complaint, you can fix it, and the internet never sees it.

This isn't review suppression — it's triage. The unhappy customer still gets to tell you. They just don't broadcast it before you've had a chance to respond.

Two-touch sequence, no pushiness.

A single review request converts around 4–6% of customers. A two-touch sequence — the initial text, then a soft reminder three days later if they didn't click — doubles that without feeling aggressive. Pitlane runs both by default. You don't set anything up. You don't maintain anything.

Every request is one-click STOP compliant. A customer can opt out with a single word and they're never pinged again.

Reviews land in your inbox, not your calendar.

When a customer leaves a Google review, Pitlane pulls it into your inbox alongside the original service record — so you can reply from the same screen where you see the job that earned it. PitCrew AI can draft the reply in your voice, matched to the service that was done. You approve, it posts.

How it works.

01

Connect your Google review link

Paste your Google Business Profile review URL into Pitlane once. Takes 90 seconds.

02

Close a job

Mark the service record complete in Pitlane. That's the only action you take.

03

The request runs itself

Two hours later, the customer gets a text and email. Star-gated routing handles the rest. Three days later, a reminder hits non-responders. Done.

This runs for your shop on a 30-day free trial.

Every feature on this page is included in the trial. No credit card. Live in under 10 minutes.

Questions about review automation.

Is star-gating allowed?

Routing customers to different destinations based on sentiment is explicitly permitted by Google's review guidelines — what isn't allowed is fake reviews, incentivized reviews, or review-gating where only 5-star customers can leave any review. Pitlane's flow lets every customer leave feedback; it just routes public reviews to Google and private complaints to the shop.

Is the SMS TCPA compliant?

Yes. Pitlane owns the A2P 10DLC carrier registration and handles the compliance paperwork. Every outbound message has required opt-out language and one-click STOP handling. You just send texts.

What if a customer leaves a bad review anyway?

You still get notified in Pitlane the moment it posts. PitCrew AI can draft a response tailored to the service they got, and you reply right from Pitlane — same screen, same context.

More features.