What Pitlane is, and what it isn't

Pitlane is the customer side of an independent auto repair shop, in one tool. You write the repair order with AI-suggested lines, get added work approved by text with a signature, take the payment, and then it runs the follow-up: review requests, win-backs, and service reminders. Around that sits a CRM built on vehicles and VINs, digital inspections, estimates, and two-way texting.

Close the job, and Pitlane handles every customer conversation that comes after.

What it isn't

It isn't a labor guide or a parts catalog. Mitchell1, Tekmetric, and Shopware sell those, and Pitlane sits next to them happily. On a Pitlane RO, parts carry the supplier cost you enter plus your margin, and labor bills at your shop's rate.

It also isn't a generic small-business CRM. It's built around the car, not a lead pipeline. Every customer is tied to their vehicle and its full service history.

The short version

• You do: close the job.
• Pitlane does: the RO, the text approval, the payment, the review ask, and the follow-up.

Most shops start Pitlane alongside their current system and move more of the day onto it as they go.